Key documents of modern digital design. Brand book, guideline and logo book
There is no single rule for the design of brand books and guidelines, so each company chooses the style of information presentation that is closer to its employees, partners and audience. One brand book may look dry and strict, and the second – bright and open. What they definitely have in common is information about the brand, visualization of the corporate style and its placement.
HEX, html, RGB colors. Table
RGB represents colors using three numbers that represent the intensity of red, green, and blue. HEX, on the other hand, uses a hexadecimal code starting with # to represent the same three colors. When choosing colors, it is important to consider accessibility and contrast. Colors should be chosen so that the text is readable for all users, including those with visual impairments.